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DISCLAIMER It’s hard to satisfy everyone. So if someone can get offended, please don’t continue and close the browser window, and the one who want to read on this go on. Happy reading :-) ************** I am crazy about brands, how they are built, managed and how the propaganda is set for generations to come. While every brand has different USP on which it prospers, it uses two of the most important parameter to count on its success- Consumer  behavior  and Market research. A product or service can be hyper  localized  or spread across different time zones, but require consumers like us to start on a positive note, break-even, or even go with IPO. There is one brand which has always mesmerised me. It is not the P&G or Hindustan Unilever or Micromax ( having o ne of the best Marketing team in India). I am talking about ISKCON (International Society of Krishna Consciousness), an organised brand, having religion as its platform and deep rooted Kr...

I still remember the words of Lord Krishna in B.R Chopra’s Mahabharata “Whenever there will be rise of evil force; I will take birth to end the cruelty and give birth to righteousness.” I kept playing that in loop and tried enacting that, knowing the fact that I can’t be a good actor. India suffered from diseases; Ramdev came into the scene as the protector of Indian originated, Yoga. I thought he is the doctor version of the “reincarnated Lord Krishna”. When women got raped in different parts of India; Asaram Bapu came with his “Brother Sister speech”. I thought he is drunken version of the “reincarnated Lord Krishna”. When people were going through rough phase of their lives; Nirmal baba came with his “Kripa” theory. I thought he is the service provider version of the “reincarnated Lord Krishna”. In last few years, there has been a rise of these “reincarnated Lord Krishna”. Some has been modest and true to their work and proved to be worthy for this country of diversity, wh...

“I, baby number 22/39 of St. Stephen Hospital’s ward number 49 have taken birth to do something big in my life” I could have thought while lying in the cradle, waiting for the nurse to “deliver” me to my mom. Everyone in his or her life believes in the fact that that person is on the earth to make it large and to be better than the best, I was no exception. The one who does not believe in oneself can’t achieve anything in life. There lies a motive behind every move you make, every option you think about and every product you can extract out from that very move of yours. After spending 14 years in school, taking non medical in 11 th and then getting into a good engineering college, what is that one thing which is I have done differently. The answer is nothing except accepting this very own fact. Is acceptance of anything makes a difference? Answer is Yes, at least we are now knowing that where we are and how much ground we have to cover to achieve something big. Life ...

Time: 1:20 am Place: In my bed wrapped in my quilt Mood: Little sad My plan for a movie with a friend of mine is cancelled. I am feeling bad. Is it the first time that this has happened? The answer is NO...but still feeling bad...why? And yes, it’s not about the movie. To find out the reason about the “heartbroken feeling”, I have changed my plan and instead of cribbing on it I have decided to hit the road and go to some place where I hope to find some solace and of course my answer. Time: 4:15 am Place: Sitting on the edge of my bed...trying to find where I kept my slippers :-P Mood: Thoughtful...but still sad Still thinking where to go...hmmmm...No no no...Please no more “Battery low”. Got to charge my phone and yes I have decided about my destination. Time: 6:43 am Place: Unknown...GPS working but I am not willing to tell Mood: Fresh but thoughtful...feeling sad that fuel tank is nearly empty :-P Oops...forgot to think about “why I am here?” So, Why we...

Chapter 5<-Link A Story of a friend...by a friend... “Do you know, what the fuck that bloody lab assistant said about Kanishka” Prateek yelled in anger. He used to exaggerate every petty issue like this only, but they all used to enjoy that. “What happened yaar, what about Kanishka and the lab assistant?” Parth who always had a soft corner for Kanishka spoke with strain on his forehead. “She said Kanishka is a bitch, always found with the three guys wandering here and there” Prateek exclaimed in anger. “What the fuck, she will pay for it” neither of them had spoken, it was Mridul standing behind Prateek. Mridul could do anything for his friends, especially if it’s Kanishka. “You won’t do anything Mridul, I know you are capable of doing anything for me...or them but you won’t” She thought to stop at “me” but then continued to avoid any awkward moment. “Shut up girl, why won’t I, I don’t like when someone spoils a girl’s image” Mridul was bursting in ange...

Chapter 2<-Link A Story of a Friend..by a Friend “Mamma I am home, really tired…taking a short nap” said Mridul and went straight to his bedroom. “ B eta! Khaana tyaar hai …have it na” yelled his mother from kitchen, telling Mridul that food was ready. Mridul was already inside his room. Hours passed and he didn’t come out of his room. “I don’t know why he is behaving like this, he is spoiling home’s atmosphere” said his mother with lots of concern and anger at same time. “Why are you complaining this to me, how would I know what has happened to him? He never shares anything with me.” argued his father, while changing the channel of television. “It’s of no use to talk to you and him, you both are screwing up my life” asserted his mother and went to fetch a glass of water for Mr. Gupta. Mridul was listening to the conversation of his parents, when suddenly his mobile phone rang... *Chapter 4 coming up

A Story of a Friend By a Friend.... “Bhai ! You scored 80 percent” Prateek came roaring and waving a piece of paper held high. Usually high on spirit Mridul just, finished his last bite of chapatti and put his lunch box in his bag. Prateek pulled his hand out from the bag and shoved that piece of paper in Mridul’s hand that he was carrying; thinking Mridul would jump and hug him. Getting marks in an Engineering College was just like the amount of gold you get after a huge investment. Mridul stood up but without showing any ecstasy and left the class room. Prateek stood watching him till he vanished in the swarm. The sudden change in Mridul was not that sudden as others thought, but it was differently surprising for his friends. He had changed a lot. Usually chirpy and heartthrob of friends has become silent altogether. “What have happened to him?” Parth exclaimed seeing the strange behavior of his once the dearest friend. “I don’t know, sometime I get really p...

The journey starts here It’s been a while since I have interacted with you my friends. During this period of dormancy I got multiple mails regarding “Why the hell I have stopped writing?” and I have nothing to say except apologizing for my “mistake”. But I am really grateful to all of you who are interested in reading what I call- “The thought syndrome”. During this period I was trying to self introspect as well as was trying to explore this world to get something for you all. It was this time only when I went through a novel written by all so famous Amish-‘The secret of Nagas’, a book one should read, a pure pleasure of “contemporary” mythology.  Now I knew that only this topic can quench my thirst of writing, a topic which is so exhilarating and yet too solemn- ‘THE ETERNAL CELIBACY’, a path to complete enlightenment, a path that leads us to God. ******** Celibacy is a period of life that a man or woman enjoys with a tag on their forehead –“STATUS-UNMARRI...

The air was hard to find as my oversized body required everything in huge quantity. It seemed like the metro which just arrived squished the air which was flowing through the station cross section. I was still cupping my knees with my palms and was taking deep breaths when someone tapped me from behind. A quick nasty cold vibe went through my body as if the air which I was searching for got the address of the person which required it the most and entered without taking prior permission from my mouth. Suddenly the breathing stopped and I turned my face to see who the hell on earth wanted to provide me with a re-breather. “Now, I look fine?” the familiar voice tickled my ear drums. “Yups...I mean what...I mean couldn’t get you...sorry!” I was confused what to say and her meek smile was making it more difficult to even say something. The mess was cleaned up and the lips were back to their glossy state, the cheeks got their colour back and the eyes looked even more beautiful tha...

The call had struck some chord in her heart and only blues could be heard. “Hello...ya speak up” she said while sobbing and her nose as wet as her cheeks. ‘She looks more beautiful in wet cheeks’ tickled my mind; ‘shut up! A girl is crying and you still searching for beauty factors?’ my heart was quick to response. But her voice and conversation suddenly seemed to be more interesting then the stupid conversation between my Mr. Evil Mind and Mr. Angel Heart. “So...was it m fault? Did I tell you...but...but...” the anger could be sensed on her prickly nose while eyes tried to overshadow it. “Excuse me...it wasn’t me who kissed that girl in front of everybody...it was you...you bloody pervert!” she tried to say it as low as she can, still managing her angry tone. “What? Shut up please...I don’t wanna talk to you.” And she disconnected the call. She saw here and there to check whether somebody noticed her or not. My eyes were still stuck on her and my mouth opened as if I ...

The training was going ‘miserably’ fun, as it was my first time hands on experience on a colour Television. After getting back from the factory, I was sweating excessively in gym. I was tired to hell and the walk to my home back was looking like never ending. Finally I reached my home and the body ache forced me to skip my dinner (first in my lifetime!) and go to my bed with full throttle AC. ******** “Mrigank actually I can’t give you my number...umm...I mean my parents don’t like me talking to boys. I am sorry.” said a beautiful voice, the person I had big crush on. “Yeah! It’s OK no problem. So how can we be in contact after school?” I asked after a little embarrassment. “We can be in contact through mails. It’s fun...I mean the anxiety of expecting a reply and then replying with a smile on. By the way, why didn’t you have lunch? Do you really take our fight that seriously?” she was playing my mind but that was a sweet feeling. “Ya, you are a friend of mine ra...

I was enjoying my day off from training due to excessive heat. I was online on FB as usual and I was as usual dreaming about high paid jobs after a MBA degree which I was hoping to pursue after my B.Tech.   The life is certainly an amalgam of dreams and the reality and the one who knows the correct ratio of the two can always succeed. My dreams are never ending and so instead of dreaming, I chose to download official guide of GMAT for reading, when suddenly a notification flashed on my desktop “Someone added a new photo: “My best birthday J “. Instantly my hand went on that notification to see what it’s like to call your birthday the best.    There were around 20-24 pictures and that smile on every person’s face that could be seen in the photographs told me enough that why it is the best birthday. The smile was content and full of what...umm...emotions that it seemed like that someone have won the whole world. I realised one thing that day, happiness is not...

Today was one of the hottest day of summer in Delhi and even the Air-conditioner seemed sweating wildly as it’s fat was melting (after all it weighs 2 ton :P ). My mom was shouting on me to take bath but ‘Who the hell we go outside the chilling room’ I thought. The pleasure of chilled room was short lived when this ultimatum came like a heat wave-“Go and have bath otherwise no lunch for today.” I had to go for the bath with my towel on my neck and a bucket full of cold water (Thanks to some ice cubes).But this happiness stayed for a while as I slipped and broke my hip girdle. The water was draining down and couldn’t do anything but to see it draining down.  This heat was making me lethargic and I was failing to complete my daily tasks and something has to be done about it. I had no choice except to take a shower with hot water due to natural geyser of my roof. The water trickled down my body and I got lost in my thoughts. Sometimes human tend to move on a path althoug...

In last article we discussed at time table is the first and the foremost part of time management. I got 6 emails regarding: “Hey! What should be the next step buddy?” And I was... “WOHOHO man! I never expected this type of response!”  But thanks and more importantly congratulation to those who have decided to change and set up a routine in their life. But all of those who couldn’t manage to stick to timetable need not to worry much as I have something simpler way to help you pull out more output from you. Actually, this thing will push you to do this. This is called STEP i.e. S et T arget and E njoy P roductivity. This will help you to manage your time and hence will lead you to prime goal of sticking to timetable. In this what you have to do is that you have to set a target for the day...    “   OK, today I will do operating system’s first unit and Communication system’s angle modulation.”         And after completing th...

My internal exams were going on, but I was much more interested in the thirty first chapter I was writing for my first novel. The title is not known nor was the syllabus for any subject. For me it didn't even matter as I was already out of the ‘rat race’. I duped my mind that studying a day before exam is just like running for the flight which has already boarded. Though I have been competitive from my childhood and the word ‘losing’ never existed for me but winning for me meant EXCELLENCE before SUCCESS. I was travelling in metro rail and was as usual was busy thinking about my novel when I overheard two juniors standing next to me. Guy 1 (Head down, droplet of sweat on his forehead): “I need at least 70 percent marks to sit in for placement; otherwise my father will kill me.” Guy 2 (Taking deep breath while eyes fixed at the women’s compartment): “Ya you are damn correct buddy...what the hell man, the AC is not working in here.” Guy 1 (Showing his con...