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DISCLAIMER It’s hard to satisfy everyone. So if someone can get offended, please don’t continue and close the browser window, and the one who want to read on this go on. Happy reading :-) ************** I am crazy about brands, how they are built, managed and how the propaganda is set for generations to come. While every brand has different USP on which it prospers, it uses two of the most important parameter to count on its success- Consumer  behavior  and Market research. A product or service can be hyper  localized  or spread across different time zones, but require consumers like us to start on a positive note, break-even, or even go with IPO. There is one brand which has always mesmerised me. It is not the P&G or Hindustan Unilever or Micromax ( having o ne of the best Marketing team in India). I am talking about ISKCON (International Society of Krishna Consciousness), an organised brand, having religion as its platform and deep rooted Kr...

Disclaimer: This post is a work of total fiction with resemblance to any dead or alive is deliberate but still I don’t take any responsibility of hurt feelings. During the writing and proof reading no animal, organism, Tushhar Kapoor, Sajid Khan or other jokers were harmed, though I terribly wanted that. If jailed; you can meet me during the visitor’s hours and please come with food; pasta favoured over Chapattis. ************* Secularism-The life blood of Indian politics. If someone’s speech ends without the use of this word or Arnab Goswami’ show ends without this word being brought up by Meenakshi Lekhi and her gang; it’s an act of blasphemy and you can be forced to pursue your post graduation in Management from IIPM; number ONE in global exposure. Secularism’s seed was buried by the great King Akbar. He married queens of nearly three major religions to show how secular he was and tried every possible position of Kamasutra during the night to get his “religious” descen...

I t all started when the angels fell and the devils descended on the planet, a altogether different amalgam was discovered. The descend of   "the fallens" The period of alchemy is rising again,again the discovery of methods to deem a metal into gold and rising is the day when the poor are on the verge of extinction and rich are enjoying their own mouth-melting delicacies and warmth of gold under their wandering pillows. Life is in upheaval, the throne has been abicated well in advance to understand core of wisdom Mr.Paulo Coelho might have a simple answer to not so simple "thinking" as he sparkles his wisdom in his "the alchemist" by saying that- "wisdom is only metal for god's spirituality".. But where we live spirituality exist till the abalone's mother of pearl and scrutinizing more deeply I would say it lies in coveted donation box. Though some of us will say its "aberrant" but for poor its the shortcut to mint...