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DISCLAIMER It’s hard to satisfy everyone. So if someone can get offended, please don’t continue and close the browser window, and the one who want to read on this go on. Happy reading :-) ************** I am crazy about brands, how they are built, managed and how the propaganda is set for generations to come. While every brand has different USP on which it prospers, it uses two of the most important parameter to count on its success- Consumer  behavior  and Market research. A product or service can be hyper  localized  or spread across different time zones, but require consumers like us to start on a positive note, break-even, or even go with IPO. There is one brand which has always mesmerised me. It is not the P&G or Hindustan Unilever or Micromax ( having o ne of the best Marketing team in India). I am talking about ISKCON (International Society of Krishna Consciousness), an organised brand, having religion as its platform and deep rooted Kr...

Time: 1:20 am Place: In my bed wrapped in my quilt Mood: Little sad My plan for a movie with a friend of mine is cancelled. I am feeling bad. Is it the first time that this has happened? The answer is NO...but still feeling bad...why? And yes, it’s not about the movie. To find out the reason about the “heartbroken feeling”, I have changed my plan and instead of cribbing on it I have decided to hit the road and go to some place where I hope to find some solace and of course my answer. Time: 4:15 am Place: Sitting on the edge of my bed...trying to find where I kept my slippers :-P Mood: Thoughtful...but still sad Still thinking where to go...hmmmm...No no no...Please no more “Battery low”. Got to charge my phone and yes I have decided about my destination. Time: 6:43 am Place: Unknown...GPS working but I am not willing to tell Mood: Fresh but thoughtful...feeling sad that fuel tank is nearly empty :-P Oops...forgot to think about “why I am here?” So, Why we...