Discover New@Mrigank's

DISCLAIMER It’s hard to satisfy everyone. So if someone can get offended, please don’t continue and close the browser window, and the one who want to read on this go on. Happy reading :-) ************** I am crazy about brands, how they are built, managed and how the propaganda is set for generations to come. While every brand has different USP on which it prospers, it uses two of the most important parameter to count on its success- Consumer  behavior  and Market research. A product or service can be hyper  localized  or spread across different time zones, but require consumers like us to start on a positive note, break-even, or even go with IPO. There is one brand which has always mesmerised me. It is not the P&G or Hindustan Unilever or Micromax ( having o ne of the best Marketing team in India). I am talking about ISKCON (International Society of Krishna Consciousness), an organised brand, having religion as its platform and deep rooted Kr...

AC was running on full blow, and I was literally shivering while having a cup of coffee in left hand, right hand busy scrolling down the inbox and eyes scanning the subject line of each e-mail. It’s been six days I have joined in this company and it feels like ages have gone by. I came here three months back with three bags containing my clothes, accessories and my documents and a body full of dreams and enthusiasm. It felt nice earlier. The independent lifestyle I was living, making new friends, meeting new people and doing things which I liked and when I liked. The sun was harsh, but the sea had a soothing effect. The silence of sea was deafening, the ship used to tease me with the ease it travelled through rhythmic wave. Now when I sit in front of my laptop screen, I realise everything has turned monotonous. Waking at six; begging god for few more minutes of sleep, getting ready for office, having a glass of milk and leaving with a hope that I won't miss the local trai...