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Where will you buy these from? The Indian subcontinent is flushed with around 13 million retail outlets (big or small) currently, that’s like 1 retail store for every 100 people. Indian traditional stores have been challenged by the modern supermarkets and hypermarkets and the battle between these two looks eventful. The peaceful Kirana Stores of India are now getting indirect threats from the Alexander the Greats of Modern retailers who have already invaded the developed nations and conquered their land with large assortments, bright lights, air-conditioned outfits and wide aisles to move around quickly. Now these supermarkets and hypermarket brands like Walmart, Aldi, Auchan and Carrefour are looking towards the emerging markets like India and China and have started rolling their sleeves up to get dirty. Their tactics can kill the family owned chains, small independent stores and informal merchants. It was thought that the traditional Kirana Stores will eventually move towa...

One thing, the Prime Minister of India is good at is not to get into the rat race of opposition and the media and set the agenda which suits his campaign. Modi must be the harbinger of his own disaster of Demonetization, yet this campaign helped him propel to great electoral heights and even though 99 percent of the extinguished notes came back to the RBI didn’t affect his storyline. The campaign “50 days or punish me” might have failed tangibly but the intangible effect on UP election was unprecedented and anointed Yogi as the CM in the state where communal tension has always been at its peak. “The suit boot Ki Sarkar” is still is still strong, though we still miss the Holland and Sherry Rs. 10 lakhs suit he wore in a meeting with Barak Obama. Modi is a perfect example of brand manager, he knows what to do at what time and understands the meaning of breaking the status quo and sending shivers down the opponents’ body. A person who is always in a campaign mode can’t go ...