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MOOC is the next big thing I am a big fan of Massive Open Online Courses (MOOC) presented on the web. Edx , Coursera , Udemy   being the biggest player of this market and have the widest range of courses too. It looks like they have a team which more technologically advanced, business oriented and incredibly linked at right places. I am currently pursuing 2 courses from Edx, on people management and basics of marketing and i am spell bound the way teachers go out of the way to create such content, which we can enjoy at our home munching chips and sitting comfortably on our bean bags. In India, the concept of MOOC is comparatively new and unchartered by students. The reason might be the authenticity of the course, the time investment and most importantly the money investment (this might be the biggest reason). You have to shell around $30-$120 for some courses, which translates to Rs.2000 to Rs.8000. Though the amount is not huge, but psychologically spending closed t...

Love is like an old wine My trip to Bangalore was over and it was time to take the same double decker train to Chennai. It was a trip which enriched my knowledge about the business, marketing, operations and ethics by few notches. My brother being a first generation entrepreneur gave lots of heads up about how he runs his company Comparetokar.com, which he will be revamping to RideMonk.com (suggested by me Bro, any royalty? :P) soon.  How he is running the operations, equities, marketing, Adsense etc.  I also gave some ideas over a glass of cold micro brewed beer at Toit, and I hope few will soon come into picture.  And ya, congratulations on getting hitched brother. Coming back to the train, I feel like sharing some of my experiences with the world or at least few who read my blog. In front of me was an old couple, both might be touching 70s, and with no conversation at all as if don’t know each other and on my left was a couple, newly married, a very ta...

I started my journey to Bangalore from Chennai, in a double Decker train. It’s a nice concept to carry more people on a track which is one of the busiest during weekends. There was a certain excitement in me, just like a kid when he travels for the first time in a train or a plane. I remember my first flight to Nepal, which didn’t allow me to sleep on the eve of my flight. I don’t remember my first train journey, but my mom says, I made my first girl friend during my first train experience, which is actually hilarious, knowing I would have been just 3 or 4 years old. We all remember our childhood days, the innocence that dripped from our face, even when we did something evil. Eyes starry and drooling face was the perfect enactment to emanate trust. We knew how we have to market our innocence, how to put forward our desires and each wish was fulfilled. During my stay in Delhi, I spent some time with my niece, an angel with a tinge of naughtiness and abundance of curiosity to kn...

Lately, “Startup” as a term has caught my attention and it’s a whole new world with endless possibilities and high riding dreams. Earlier it was considered as a “Not so cool” thing in India, where people were not ready to invest at monetary as well as daughter (Talking about marriage: P) level. But today things have changed.  Entrepreneurs have become talk of the town. Now I see, a special page in newspapers, dedicated forums and large number of investors lined up to even catch the sneeze of a startup aspirant, having a nice plan and workforce to execute it successfully. Almost every day, one learns about new B-plan they come up with, new marketing strategies; whether “Ambush Marketing” or “Single day Complementary joint ventures”, things which one can’t find in books and journals. A person starting this endeavor is like a one man army, who has to decide the line of defense (from other competitors), the strategic points of attack (targeted consumer base), the ammunition power...

DISCLAIMER It’s hard to satisfy everyone. So if someone can get offended, please don’t continue and close the browser window, and the one who want to read on this go on. Happy reading :-) ************** I am crazy about brands, how they are built, managed and how the propaganda is set for generations to come. While every brand has different USP on which it prospers, it uses two of the most important parameter to count on its success- Consumer  behavior  and Market research. A product or service can be hyper  localized  or spread across different time zones, but require consumers like us to start on a positive note, break-even, or even go with IPO. There is one brand which has always mesmerised me. It is not the P&G or Hindustan Unilever or Micromax ( having o ne of the best Marketing team in India). I am talking about ISKCON (International Society of Krishna Consciousness), an organised brand, having religion as its platform and deep rooted Kr...