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I started my journey to Bangalore from Chennai, in a double Decker train. It’s a nice concept to carry more people on a track which is one of the busiest during weekends. There was a certain excitement in me, just like a kid when he travels for the first time in a train or a plane. I remember my first flight to Nepal, which didn’t allow me to sleep on the eve of my flight. I don’t remember my first train journey, but my mom says, I made my first girl friend during my first train experience, which is actually hilarious, knowing I would have been just 3 or 4 years old. We all remember our childhood days, the innocence that dripped from our face, even when we did something evil. Eyes starry and drooling face was the perfect enactment to emanate trust. We knew how we have to market our innocence, how to put forward our desires and each wish was fulfilled. During my stay in Delhi, I spent some time with my niece, an angel with a tinge of naughtiness and abundance of curiosity to kn...

Lately, “Startup” as a term has caught my attention and it’s a whole new world with endless possibilities and high riding dreams. Earlier it was considered as a “Not so cool” thing in India, where people were not ready to invest at monetary as well as daughter (Talking about marriage: P) level. But today things have changed.  Entrepreneurs have become talk of the town. Now I see, a special page in newspapers, dedicated forums and large number of investors lined up to even catch the sneeze of a startup aspirant, having a nice plan and workforce to execute it successfully. Almost every day, one learns about new B-plan they come up with, new marketing strategies; whether “Ambush Marketing” or “Single day Complementary joint ventures”, things which one can’t find in books and journals. A person starting this endeavor is like a one man army, who has to decide the line of defense (from other competitors), the strategic points of attack (targeted consumer base), the ammunition power...