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The New Upmarket Lays in India While munching a pack of Lays Maxx and gulping down a glass of ice cold 7up, I got a thought about this company called PepsiCo and more specifically Frito-Lays. For the uninitiated, Lays Maxx is a little up market version of Lays, which is designed carefully to be thicker than normal lays (including baked) and ITC Bingo Mad angles, which are actually as thick as Nachos. I have been a great fan of Lays and the way they market their product across the globe. The way they show a clean cut packet, without any wrinkle or crease and how beautifully one takes out a piece and puts in one’s mouth, while one’s eyes are closed and is lost in the world of flavours. I tried the same; while I was able to close my eyes but couldn’t keep the crease clean (n number of times). I also like the way in which they have applied physics to keep their fragile chips intact by pumping air in the packet. If you have so much of ideal air to pump, why don’t you make some...

Chennai flooded...Asks for Help! 100 years record broken, reads the marquee line of a local news channel here. It’s been 42 hours of rain and still the water is coming down from the heaven on this beautiful haven. Nature sometimes tests human endurance, patience and keeps one finger on human’s panic button. Its like- you move and I press. Water-Water everywhere, but don’t know how many people have water to drink right now. Whether they have food to eat, or rather survive and can they still access clean toilets (looks unlikely in most of the places, which are submerged under the water). Electricity looks like was never discovered and the people who have some bulbs twinkling over their head are the most lucky  ones, I guess (an over statement though). I see the roads, which were once ridden by bikes and cars are now canals for boat rides. I can see my society where I slept two days ago, now a small reservoir. The walls built to mark our territory are now asking- “Why we ...