Discover New@Mrigank's

Where will you buy these from? The Indian subcontinent is flushed with around 13 million retail outlets (big or small) currently, that’s like 1 retail store for every 100 people. Indian traditional stores have been challenged by the modern supermarkets and hypermarkets and the battle between these two looks eventful. The peaceful Kirana Stores of India are now getting indirect threats from the Alexander the Greats of Modern retailers who have already invaded the developed nations and conquered their land with large assortments, bright lights, air-conditioned outfits and wide aisles to move around quickly. Now these supermarkets and hypermarket brands like Walmart, Aldi, Auchan and Carrefour are looking towards the emerging markets like India and China and have started rolling their sleeves up to get dirty. Their tactics can kill the family owned chains, small independent stores and informal merchants. It was thought that the traditional Kirana Stores will eventually move towa...

One thing, the Prime Minister of India is good at is not to get into the rat race of opposition and the media and set the agenda which suits his campaign. Modi must be the harbinger of his own disaster of Demonetization, yet this campaign helped him propel to great electoral heights and even though 99 percent of the extinguished notes came back to the RBI didn’t affect his storyline. The campaign “50 days or punish me” might have failed tangibly but the intangible effect on UP election was unprecedented and anointed Yogi as the CM in the state where communal tension has always been at its peak. “The suit boot Ki Sarkar” is still is still strong, though we still miss the Holland and Sherry Rs. 10 lakhs suit he wore in a meeting with Barak Obama. Modi is a perfect example of brand manager, he knows what to do at what time and understands the meaning of breaking the status quo and sending shivers down the opponents’ body. A person who is always in a campaign mode can’t go ...

Gorakhpur Tragedy: A case of corruption or sanitation? Uttar Pradesh, the land of politics, is again in the news and this time not for its superstar CM Yogi Adityanath but because of the tragedy which recently captured the headlines of most of the newspapers and news channel and has left the Prime Minister of India red faced before the 71st Independence Day of India. But, is it a case of corruption or sanitation? CASE 1: Corruption at BRD Hospital, Gorakhpur According to the CAG report of June 2017, it was found that the BRD hospital lacks the basic infrastructure to accommodate the needs of the patients and their family. The hole in the infrastructure is one of the reasons which have been linked with the Gorakhpur tragedy. The untrained staff is also the reason that the infrastructure, even if it is present, has not been used. According to the report, BRD parked a major fund of 27.4 crores in the Lucknow’s Kasturba Gandhi Medical Unit (Is previous government responsi...

A compelling read ISBN: 9350094460 Edition Language: English Publish Date: July 2012 by Hachette India Page Count: 458 I have become a fan of theology and mythology lately and love reading books which give an alternative perspective to the mainstream mythology of India. The story begins in the past and showcase how it is disintegrating from within and needed a transformation. The machinations of the Firewrights had led to the ruination of the Matsya Kingdom. The age long battle of Firewrights and the first born has been depicted in great details and how each one wants to take a piece of each’s life. These two groups have divided the kingdoms of India into two, one supporting the Firewrights and one supporting the first born. Things become ugly for Firewrights. The story begins with Govinda Shauri, the crown prince of Yadu kingdom and many consider him an enigma. The characters are not divine and are just ordinary humans who have done some extra ordinary things...

Murder is always having a mystery behind it... Previously on Murder Mystery: Samaera was found  dead  while Sahil was found negotiating with someone in a  dark alley . Samaera's  post mortem  was going on while media was busy speculating about the murder. Sahil was in   a  big problem  and Ratan was trying desperately to prove Sahil as a  murderer . Mishra Ji get's the  report . Sahil makes a  big announcement  and so does the  police department . Sahil talks to  Tanushree  about something. ******* Sahil entered his apartment. Though it was cleaned after the investigation was completed at his once called home, he could still smell Samaera’s fragrance in the hall. He threw his coat on the sofa, tossed his shoes in the air and went straight to the mini bar. The bar was nothing short of extravagance. The top brands decorated the shelf, and the crystal clear glasses hung upside down over the to...

EDM is the new High Image courtesy: www.youtube.com I still remember my first English song given by a friend of mine- Numb by Linkin Park. I was ecstatic about my priced collection and I used to play it on loop and try to imitate the energy of Chester Bennington. It was always tough to sing the lyrics, though, due to my beautiful English speaking and understanding skills. In last two years, things have changed and the playlist which had Arijit Singh, Armaan Malik, Mohit Chauhan and Sonu Nigam soon shifted to Zedd, Dimitri Vegas, Skrillex, Tiesto and others. The main reason was to get away from same saggy love songs to something new and I found EDM my perfect exit. The weekend is coming up and the mood is set for party and frolics (Skip this please!). Presenting you the different genres and the top five songs to make your own playlist: Progressive House: This is probably the most recognised and popular genre of EDM. It includes verses, a buildup and drop. It’s perfect...

Let's do cha cha cha! He spoke for around seventeen minutes and twerked his tongue twenty times in his mouth (Now, don’t start counting), but man, this guy was straight as an arrow and he must have sent jitters to some nations as an inaugural gift. I heard his speech thrice (Yes English has always been my problem, don’t judge me) and thought about penning this article straight away. So, let’s break his speech into parts and take some of his statements and try to decode them. Statement 1: “We, the citizens of America, are now joined in a great national effort to rebuild our country...together, we will determine the course of America and the world for years to come.” What he means: This country has gone to dogs before I was elected and I will be your Messiah (Inside him: Ya sure!). I am here to stay and you people out there who voted me to be the 45 th President of this country will re-elect me again for my work, I know that (Inside him: LOL) and together will take t...

Though the big debate started recently, but actually this beautiful (I should refrain from using this word) sport has bearing with the time of Indus Valley civilisation. A seal was found, preserved in Delhi Museum, depicting a bullfighting practice prevalent during that time. Someone would have tried taming a high on testosterone, wild and running bull by pulling it, holding its hump and would have succeeded. People must have had got a kind of adrenaline rush and soon it became a competition. A friendly (again let’s refrain) competition with a name “Eru Thazuvuthal”, meaning “Hugging the bull” (That’s why I used the words beautiful and friendly). During the era of Nayak kings, this competition took reached a new level, where the king used to pack gold coins in a cloth and this cloth was tied to bull’s horn. This bull then used to enter an arena through a makeshift entrance gate “Vaadi Vaasal”. The one who get hold of Bull and stopped it won the competition and thos...